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The work, described honestly.

Thirty minutes free, a two-week diagnostic sprint, then a monthly retainer of embedded execution until the team can run the rhythm without me. Usually three to nine months. Sometimes shorter.

30 min

Discovery

2 weeks

Diagnosis

Monthly

Retainer until capable

3–9 mo

Typical engagement

FOUR STAGES

Diagnosis, then execution, then out.

Each stage is designed to make the next unnecessary. Nothing lingers to keep the retainer alive.

Stage 01

Discovery Call

You explain what's actually broken; I explain what I'd do about it. If the diagnosis is clear without me, you go do it. If not, we book the sprint.

30 minJust a conversation

Stage 02

Diagnostic Sprint

Two weeks living inside the business — financials, team conversations, board materials, customer calls. Ends with a three-page synthesis and a prioritised action list the team can argue with on day one.

2 weeksA three-page brief, not a deck

Stage 03

Embedded Execution

Every month I'm inside the operating cadence. Weekly leadership meetings I help run, quarterly OKR mechanics, founder–board interface. Priorities move visibly or they don't — both are information. The retainer rolls until the capability has transferred.

MonthlyWeekly rhythm, visible movement

Stage 04

Sustainable Exit

When the leadership team can run the rhythm without me, the retainer ends. Delegation frameworks, decision rights, meeting cadences — documented and transferred. Three to nine months is the typical arc. The exit trigger is the team’s capability, whatever the calendar says. If it still needs me to work, it isn't done.

When capableCapability transferred, retainer ends

WHAT GETS BUILT

Outputs that survive first contact with reality.

By the end of the sprint, five things exist that did not before. All short, all legible, all meant to be used.

3 pages

The strategic narrative, in plain English

Priorities

Three, each with an owner, a reason, and a date.

Cadence

One weekly rhythm the leadership team trusts.

Board

Board updates written as leadership, in one page.

Decisions

A map of who decides what, without the meeting.

Delegation without abdication. The most common reason a funded company stalls is that every decision still routes through one person.

“The work should leave the company calmer, faster, and easier to run. If it doesn't, send the invoice back.”

— Operating principle

Methodology questions

What kinds of problems is this best for?

Companies with real momentum and fuzzy alignment. Specific symptoms: founder still approving everything, board updates that feel like homework, a product story and a GTM story that stopped agreeing, leadership team that meets a lot and decides little. If any of that is uncomfortably familiar, the sprint usually helps.

Is this consulting, coaching, or an operator by the month?

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How do you know the work is done?

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If everything is loud and nothing is sharp, start here.

A thirty-minute call is usually enough to tell whether the problem is strategic, operational, or just a decision that's been deferred long enough to feel structural.